About when we remodeled a company to 10x returns

How it began

Quattro Private Limited is a 4 year old company providing hardware development services with a team of over 100 employees. Prequate was brought in to help Quattro remodel the business for proposed investments.

Quattro had just developed a great product with good interest for introduction to rural markets. They were aiming to manufacture the products with a EBIT of 27% of USD 10Mn in 5 years. They had been approached by investors who had asked them to perform a scalability assessment.

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Image credits: http://dilbert.com/strip/2015-05-09

Getting to work

Quattro started a limited engagement that allowed Prequate to develop the renewed business model within the IBM&A offering and strategize investments.

Prequate started off with looking into the product that was developed. In the course of such delivery, Prequate noticed that:

  • Product had been designed with abilities to remotely manage the software backend
  • Model was built on a product sale model that netted cash on each product sold
  • Working capital requirement bloated due to lead time payments
  • Profit needed scale which needed continuous inflow of money

While the product delivered ongoing benefit, the revenue model was one-time only.

 

The approach

Prequate deduced that the fundamental business model was a value-in-use as compared to value-on-sale. It meant that the business model needed to address:

  • Is the model rewarding usage while de-risking delivery?
  • Who gains from using the product – the buyer or someone else?
  • Are we profiting from the continuing value of the product?
  • Can contracts become onerous someday due to support?

 

⇒  A new approach to the business was necessary to highlight value.

Action Time

1

Perform a scalability assessment: Identify the key variables that provide sustaining value to the business

2

Fit an ecosystem fundamental: Develop a new business model to boost the NPV of the business and create an eco-system

3

Redesign the revenue model: Developing continuing revenue streams based on usage

4

Re-design the fund raise strategy: Create new raise plan in a tranched manner using off balance sheet funding arrangements to increase IRR and decrease dilution

 

Improvements made

Prequate redesigned the business model that:

  • was based on a dynamic franchise + sale model of the devices and had a revenue model was based on per use basis
  • strategized delivery of training manuals online over displays in different vernaculars for faster adoption
  • created avenue for performance incentives for promotion and use
  • split cash flow to
    • equity infusion: development of content, marketing
    • debt: device roll-out
    • off-balance sheet: working capital

 

Impact

  • Win 1Cumulative EBIT increased by 1000% over a 5 year horizon
  • Win 2Net jumped to 47% from existing 17%
  • Win 3 | Adoption risk brought down to 25% from 80%
  • Win 4 | Cash requirement reduced from USD 10Mn to USD 4Mn
  • Win 5Big Data opportunities opened up in 3 years

 

What happens when Finance understands your product

Disclaimer: The nature of professional services is to provide tailored advisory based on the facts and circumstances of the case. Advice is never a one-way-fits-all. You may need to approach your advisor to effectuate a plan that suits your business.

You can contact us at connect@prequate.in if you wish to see how this can be executed for your business.

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