business, CFO, Finance, management

What can a CFO do for a startup?  

Business owners at the early stages of their startup are a jack-of-all-trades, trying to handle every aspect of their business for the simple reasons that they might be under-capitalized or trying to cut cost. When the business starts to grow organically, there arises a need to employ appropriate people for the various roles in the organization. The services of an accountant may be enough to provide support for recording the day-to-day financial transactions in the initial stages. Once the business moves into the growth stage, when the activities of the business are increasing, the need for strategic financial support is felt to consolidate data and provide the company with a strategic road map. This is where a CFO comes in.

The responsibilities of a CFO is no longer limited to financial reporting, audit and compliance, planning treasury and capital structure. It now encompasses the roles of corporate portfolio management, capital allocation, investor relations, performance management to name a few.

A CFO is not just a glorified book-keeper, he plays a number of important roles in a startup that are critical in providing a strong financial foundation for a growing business.

  • A CFO is like a steward to the business, working to protect the vital assets of the company, ensuring compliance with financial regulations and communicating value and risk issues to the board and the investors. The CFO will ensure that the business has important financial controls which include management of cash flows, establishing credit policies and implementing procedures to measure and evaluate optimal inventory levels.
  • As an operator, a CFO provides a variety of services such as financial planning and analysis, treasury, tax and other finance operations, to ensure the business is efficient and effective financially. An effective CFO handles projects that require significant quantitative and qualitative analysis in order to arrive at an understanding of the options that are available. Developing a company’s annual budget and interacting with the business owner and department managers to ensure that the final product accurately and objectively reflects the real requirements of the business will be the responsibility of the CFO. He might also conduct a thorough analysis of a company’s future capital investment requirements as a first step in securing additional financing.
  • CFOs take a seat as the strategist at planning table and help influence the future direction of the company. They are vital in providing financial leadership and aligning business and finance strategy to grow the business. In addition to M&A and capital market financing strategies, they can play an integral role in supporting other long-term investments of the company. . A CFO would also play a key role in any effort to seek investment from the public financial markets or to launch an initial public offering (IPO).
  • CFOs as catalysts can stimulate and drive the timely execution of change in the finance function or the enterprise. Using the power of their purse strings, they can selectively drive business improvement initiatives such as improved enterprise cost reduction, procurement, pricing execution and other process improvements and innovations that add value to the company.

Bringing in a skilled and expert personnel onto the board of the business will help give a strategic direction to the business. Outsourcing the financial support for the business will give the owners free time to focus on other aspects.

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Business Setup, entepreneur, management

Startup: Is it really my cup of …..magic?

“Integrity is the ability to stand by an idea.”
― Ayn Rand

You want to be an entrepreneur.

You want to be a part of the start-up buzz.

You have an idea but what you really need is a kick-start.

If you identify yourself with one of the lines above, read on.

One doesn’t start a business just because he has an idea and wants to be a part of the new generation of entrepreneurs trying and doing new things and expanding the scope of business. To start with you need an idea, an idea which is feasible. An idea that you believe will change not just your life but others’ as well.

We speak to budding entrepreneurs and have worked with them over their journey from idea to enterprise. These are our views.

Differentiation

To be successful in an ocean of start-ups you need to reap on your “differentiators”. You may be creating a completely new product or category or another approach to convention. You need to get noticed by your differentiator, whether internally in your operations or externally, in terms of your product/ service.

Additional work hours to ensure delivery or goodies and freebies to your customers is like trying to make yourself heard in the noise of the crowd. When everybody in the crowd is shouting to be heard, you need to do more than just shout. You need to whisper that ‘change’.

Differentiation

http://bit.ly/BillGatesOnTED

Conviction

What makes you the next big thing, is conviction. You need to be a convict of your idea. Bound by it, measured by it and breathing it in, day in and day out.

The world around you must buzz about your conviction. People must talk about your conviction like gossip. You must be part renegade and part Rambo. Deep down, you must truly believe that in your idea is that something everyone never knew they wanted so bad till now. And your idea must be radically changing or solving a problem that they never knew they had or persistently had it. Slice of a large market pie, will leave you with just that.

Conviction

 http://bit.ly/TonyOnTED

DIY King + Knowhow Master

The world is full of Mr. Tom, Mr. Dick and Mr. Harry, who have an idea that other people also have. You may be Mr. Tom or one of the other two. That’s not a bad thing.  As long as you are able to do what others have failed to do and get the right mix of the other things that made the ones before you fall.

DIY Yourself

BUT, hear us out. There may be no prerequisites to be an entrepreneur. But not everyone will be a good one.

While there is no compulsion for an entrepreneur to have work experience, gaining experience in your field of interest helps. Think of it like a 3 dimensional matrix between work experience, DIY love and sense (common+business). Experience of being a part of an established business or in another startup wormhole teaches you structure and problem solving with faster decision-making. We have seen startup clients redesign their websites within 4 hours from when we have our sessions. A non-startup client made it a 3 month plan to rejig their website!

http://bit.ly/NewAgeIndustrialRevolution

Drive

2 very important sets of questions to answer before you jump your cushy job up is:

“Where are you going? Don’t you know uncharted territories are always longer than you can imagine and really lonely?”

“Why do I really want to do this? Is it the money you will make? The picture bulbs going off? The hordes of adoration? The jobs you will create? The people you will touch? The big change that’s going to touch a million people?”

The answers to these questions will help you set goals for your company and frame you vision for the next 10 years (anything longer and you’re kidding yourself!). Your vision is what will help you last beyond the 20 employee mark. If you aren’t able to envision it, hang on to your job. If it’s the money, hold onto your job! – You won’t see money till you’re 10 years in and will probably reach bankruptcy many times in your first 2 years. If it’s the fame, hold onto your job! – Only one in Ten thousand will be heard about. If it’s the adoration, hold onto your job! – You may not even get time to maintain your relationships? If it’s the other two, you don’t care about the first 4 anyway.

http://bit.ly/RSAnimateOnDrive

Drive

If you have an idea and are ready to stand by it come what may, do not wait for someone to validate. Take the risk and Jump right in.

 

START YOUR MOVEMENT

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Preview

“Professional services are unapproachable to the entrepreneurs of today”.

“Professional services are limited to Assurance and Taxation”.

“Professional services are reactive rather than Proactive”.

 

What started as an introspection into the perceptions, became an opportunity that lay before professionals with the right mix of business understanding among them.

Partners, Pradyumna, Rakesh and Rishabh came together to belong to a Performance Enablement Company.

PREQUATE, a portmanteau word meaning ‘Prior Event Planning + Post Event Equating’ was coined.

 

We, at Prequate work with organizations to help them understand their environment and do business in a leaner and smarter way. By helping businesses interpret their surroundings, we help amplify the impact of their strategies and execution strengths without worrying too much, or with a lot more clarity, as to how their environment may respond.

Current Client Locations

As a team of professionals armed with experience and knowledge from the best consulting firms in the world, we would like to share our thoughts and ideas on various topics. Below, we have listed a few topics to watch out for on our blog.

  1. Startup: Is it really my cup of coffee?
  2. Is Finance accounting?
  3. Do I need really need an SOP?
  4. I’m a startup. Is there an SOP for startups?
  5. Looking at the valuation puzzle

Follow our blog and watch out for content which will help you learn and grow your business.

And if you want our assistance you could reach out to us at any of the following:

Website              www.prequate.in

Mail                     connect@prequate.in

Address             #11/2, Infinitive, 3 Cross, Wilson Garden, Bangalore 560 027, India

Call                      +91 80 22 22 50 40